voice search

by next year 50% of all searches will be done using voice. is your brand ready?

voice changes the way people search

where people search

“hey Google, show me the closest coffee shop”

 local, on the go

 

how people search

“Alexa, what’s the cheapest car insurance?”

longer, conversational searches

 

how they get their results

“chocolate contains theobromine, which is poisonous to dogs”

one single answer

 

experts in holistic search marketing and discoverability

discoverability

voice adds another interactive dimension to user experience. brands have to consider voice technology as a separate channel, as well as integrating voice and digital audio into core marketing strategy. voice technology gives users a faster way of searching for information, while brands must ensure the discoverability of their content and products/services.

platform search

utilising best-practice techniques, we optimise our clients’ voice and digital audio content to maximise visibility through traditional, platform, social and other search. our search strategy considers all keyword activity together, while utilising a data-driven approach from other digital touchpoints to segment different keyword groups based on user intent. 

what is voice search?

 

apart from controlling your smart home, digital assistants’ most useful feature is providing information and content to best answer various user queries.

different platforms operate using their own AI, but all digital assistants will attempt to find the most relevant information and provide users with the one answer AI thinks is best.

why is voice SEO important?

 

it is even more important than before for brands to appear in first position of search results, as users will not be presented with a choice.

brands are required to optimise their website content against voice search keywords, to ensure their brand is chosen by voice AI technology.

voice search, the next battleground

audio-led user interface is proliferating, meaning search is not just being triggered but also delivered by audio platforms. 

as more and more consumers realise the potential of their new device, so too will brands realise the potential for new messaging.

%

of all searches will be done without a screen by next year.

%

of all searches will be conducted via voice by next year.

source: Comscore

traditional SEO vs voice SEO

optimising against voice keywords requires understanding the use of spoken and written language but most importantly user intent.

developing a voice search strategy to complement existing SEO, to maximise brand discoverability and create new and unique user experiences.

what’s the difference between voice search on Google, Alexa and other platforms?

 

different platforms will naturally use their own algorithms to find the best answers to users’ queries. by adopting a robust search strategy and applying best-practice optimisation techniques brands increase content discoverability by AI and therefore the user. by integrating both voice SEO and voice technology brands will maximise their voice presence.